Target, the second largest retailer in the nation, has pledged to donate $100,000 to the Gay, Lesbian and Straight Education Network (GLSEN), an organization that dubs itself the “leading national education organization focused on ensuring safe and affirming schools for LGBTQ students.”
In 2012, Target launched a gay pride line of products called #TakePride to celebrate “Pride Month” each June. The retailer sells rainbow-colored clothing and accessories in support of the gay agenda, with t-shirts reading “Love My Dads” and “Love My Moms.” The corporation has promised to donate 50 percent of the purchase price for each “PRIDE” item sold to GLSEN.
Target’s chief marketing officer, Rick Gomez, also serves on GLSEN’s board of directors.
“Target has been promoting the LGBT agenda for years and trending this way despite continued signals from consumers that some of the changes are unwelcome,” said Joseph Grabowski, director of communications for the National Organization for Marriage.
“More generally, though, Target is emblematic of a broader problem over the past several years of coastal elites being out-of-touch with ordinary Americans,” he said. “Whether the elitism is in Hollywood, in the media, or in corporate America, we’ve seen a worrisome trend of marginalizing traditionally valued people while catering to the parochial prejudices of smarmy celebrities.”
In April 2016, Target announced it would welcome transgender customers to use any bathroom or fitting room that matched their gender identity. The announcement sparked immediate backlash, with the American Family Association (AFA) leading the charge. AFA called for a boycott of the retail giant, asking people to sign a pledge to stop giving Target their business. The campaign garnered over 1.5 million signatures.
Ed Vitagliano, AFA executive director, has also expressed concern over Target’s assault on conservative Christians by signing on to support the Equality Act: “Not only is this bill a threat to religious liberty, but it would also nationalize Target’s dangerous policy that allows men who say they’re ‘women’ to access women’s restrooms and changing areas. The legislation has a special provision that says that all public facilities must allow customers to use the restroom that corresponds to their ‘gender identity.’”
Lifesite News reported that Target’s bathroom policy has resulted in complaints of sex offenses in changing rooms and bathrooms in California, Idaho, New Hampshire, Oregon, Texas, Washington and Ontario.