Google Blocks Pro-Life Ads

Google Blocks Pro-Life Ads

On Sept. 14, pro-life organization Live Action announced that Google had removed all of its advertisements promoting the abortion pill reversal process, which uses progesterone to counteract mifepristone—the first of the two abortion pills.

A screenshot shared on Twitter by Live Action President Lila Rose showed that Google had “disapproved” the ads, saying they contained “misleading content” and “unreliable claims,” although progesterone is FDA-approved and has been proven to successfully save pregnancies.

Rose also pointed out that the ads—which had been running for over four months without issue—had been originally approved by Google. 

According to Live Action, the organization had spent over $170,000 on the ads and had received hundreds of calls to Heartbeat International’s abortion pill reversal hotline as a result. 

“In a dramatic and unprecedented move, Google has sided squarely with extremist pro-abortion political ideology, banning the pro-life counterpoint and life-saving information from being promoted on their platform,” said Rose in a press release. “They aren’t hiding their bias anymore. Google’s censorship baldly reveals that the corporation is in the pocket of the abortion industry.

“By restricting scientific information related to abortion pill reversal and other life-saving options, while accepting paid ads promoting life-ending abortions, Google has chosen to operate by an outrageously dishonest and blatant double standard,” she added. “The consequence is devastating—more women and girls will be marketed abortions through Google platforms, without also being offered life-affirming options.”

Sen. Josh Hawley (R-Missouri), an outspoken advocate for accountability and transparency within Big Tech, sent a letter to Google CEO Sundar Pichai on Sept. 15, asking why the tech company seems to be censoring pro-life organizations.

“When I spoke with Mark Zuckerberg about a similar issue in September 2019, he acknowledged the danger of bias on the parts of content reviewers in this area, particularly where pro-life activist groups like Live Action are concerned,” Hawley wrote. “But if your company’s behavior is any indication, those concerns have gone unaddressed. Rather, your company appears to have taken a page out of the progressive left playbook and has started targeting pregnancy resource centers and pro-life activist organizations for disfavor.”

Eleven other senators sent a letter of their own to Pichai expressing their concerns.

“Google’s double standard on abortion is disingenuous and an egregious abuse of its enormous market power to protect the billion-dollar abortion industry,” the senators wrote. “The practical consequence of Google’s abortion distortion is that pregnant mothers in crisis will only have the option to be marketed abortion drugs through Google’s ad platforms, while life-affirming alternatives are suppressed.”

Google had also barred Live Action’s “Baby Olivia” video, a medically accurate animation of human development in the womb. Christa Muldoon, a Google spokesperson, told Newsweek that the video had been mistakenly blocked for less than 24 hours and has been reinstated.

“The Live Action video ad does not violate any of our policies and is allowed to run as an ad,” she said. “We have corrected the label that temporarily blocked its ability to be promoted.”

“The tech monopolies that have so much control over our information consumption and our daily lives are so tied in with the radical left that they work to restrict informed consent and censor life-saving options in order to protect the billion-dollar abortion industry,” Rose concluded. 

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