Along Interstate 35E in Dallas, abortion is being promoted as “self-care.”

The “self-care” slogan came after billboards were put up by the National Black Pro-Life Coalition along the highway in heavily Hispanic and black areas with the message, “Abortion is not healthcare. It hurts women and murders their babies.”

Angered by the pro-life billboard, The Afiya Center created their own billboard that reads, “Black women take care of their families by taking care of themselves. Abortion is self-care.”

Amid the battle of the billboards, The Afiya Center released a statement that said, “Shaming Black women for ending a pregnancy means denying our right to make decisions about our own bodies.”

Meanwhile, pro-life activists took notice. “Black communities are being targeted by the abortion industry with black women 3 times more likely to abort their babies than white women. Yet, here is a billboard campaign to glamorize the killing of black babies. Dear sisters, wake up & walk away,” tweeted Obianuju Ekeocha of Culture of Life Africa.